About

Most people know me as Digital Brunette.

Emily Hughes. Brand Growth Specialist. The person brands bring in when the D2C side isn't pulling its weight.

Book a call with me
Emily leaning on an oversized black Digital Brunette shopping bag
$50M+Revenue scaled for the brands I've built
6weeksLuxury swim, $7K to $50K a month
×25Biggest growth, in 12 months
9yearsBuilding brands from the inside
Why I started

I wanted to do the work. Not the politics.

I kept watching great products get let down by their marketing.

Wrong people. No time. No one who actually cared.

So I built Digital Brunette. No layers, no account managers. Just me, inside your brand, doing the work.

The track record

Side by side.

  • Activewear, $4K a month to $1.2M a year, about 25 times growth.
  • Jewellery, $17K a month to $1.5M a year, about 7.4 times growth.
  • Luxury swim, $7K to $50K a month, about 7.1 times growth.
  • Supplements, $20K a month to $1.4M a year, about 5.8 times growth.

Growth from the month I started to the result. Annual results compared as an average month.

What I won't compromise on

Five non-negotiables.

01

Quality first

Nothing ships unless I'd put my name on it.

02

What works

Not what's trending. What moves your numbers.

03

Bold bets

Test fast, learn fast. Safe keeps you stuck.

04

All in

When I take a brand on, I'm all the way in.

05

Honest, always

You'll hear what I actually think.

Why Digital Brunette exists

Great brands deserve a specialist who actually cares.

Emily with her feet up on a white desk, on a corded phone, papers flying past a desk fan
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